Hunch by Bernadette Jiwa
Author:Bernadette Jiwa
Language: eng
Format: epub
ISBN: 9780241979150
Publisher: Penguin Books Ltd
Published: 2017-04-05T04:00:00+00:00
AN EXAMPLE OF CURIOSITY IN ACTION
Andy is an astute entrepreneur who is planning to open a new café in London. At the time he completed this observation exercise he had already visited seventy locations looking at potential sites for his first premises.
Prompt
Spend fifteen minutes in a place where people are waiting or queuing. This might be your local café, station, park or an airport departure lounge. Describe who, what, where or when below.
Andy visited a trendy café in London’s Soho during a busy midweek lunchtime in August. He repeated this exercise with four separate groups of customers during his visit. The following details his observations of one group. His insights relate to all four groups of customers.
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